There are many shades of Miley—far more than what you see under the spotlight.

She’s a spectrum all her own, with tones stretching wide in range, rich in depth, all her.

Lipstick is her creative tool, and with Maybelline’s new Serum Lipstick, every shade is a different facet to flex.

I was the lead writer on this project from the moment the product was named (then renamed about 4 more times), to writing the scripts, to helping direct Miley on set, to sitting with our editor helping find all the perfect shots.

One thing I know for sure, is this song is catchy af and never gets old—even after playing it on repeat on set. We know all the words, test us.

miley X MAYBELLINE: Serum Lipstick

Maybe it’s…Miley.

Maybe it’s…High Performance.

Maybe it’s…Creativity.

Maybe it’s…Self-Confidence.

Maybe it’s…the :30 second commercial.

Creative Director (Art): Francesca Musso

Associate Creative Director (Copy): Me

Sr. Producer: Hallie Steck

Director: Jacob Bixenman

Editor: Tyler Knutt

Agency: Gotham